Karachi (Extended)

Karachi (Extended)


Karachi (Extended)

French politician Nicolas Sarkozy once declared that La Courneuve, a banlieue outside of Paris where a boy was killed by a stray gunshot, would be "cleaned out with a Kärcher" (nettoyer la cité au Kärcher) — meaning all criminals and other undesirables should be removed and washed out. This comment was highly controversial, as many French associate the banlieues with immigrants, especially North Africans.
Sarkozy's use of the word led to it becoming a verb: "to Karcher" or "Karcherize". Presidential candidate Jean-Marie Le Pen told residents of Argenteuil, many of them immigrants, "If some want to Karcherize you, to exclude you, we want to help you get out of these ghettos." As a response, Kärcher France sent a letter to all of the candidates in the 2007 presidential election asking them not to use the company's name this way, and has run ads in newspapers disassociating itself from the remarks.[4]
Under its cultural sponsorship program, Kärcher has supported more than 90 projects to clean internationally prominent buildings such as the London Eye in London (2013),[5] the Space Needle in Seattle (2008), the Presidents’ heads at the Mount Rushmore National Memorial (2005),[6] the Colossi of Memnon in Luxor (2003), the Colonnades on St Peter’s Square in Rome (1998), the Brandenburg Gate in Berlin (1990) the Statue of Liberty in New York City (1985) and the Statue of Christ in Rio de Janeiro (1980). In 2011 it cleaned the Loreley open-air stage and the N Seoul Tower. Kärcher is also a partner of SOS Children’s Villages and a member of the UN Global Compact network.
Kärcher is the official cleaning equipment supplier to the 2016 Summer Olympics and the Sochi 2014 winter Olympic Games.#fastitlinks.com 
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